Agency Compensation

Labor-based fees and performance incentives decrease as advertisers look to simplify agency compensation.

B-to-B Marketing

Only four in 10 B-to-B marketers say they have a seat at the table.

Brand Activation

Brand activation spending will top $740 billion in 2020.

Organizational Culture

44% of marketers view training and development as one of the most important employee incentives.

Marketing Disruption

Top-performing brands are investing more heavily in marketing technology than their competition.

Shopper Marketing

Only 4 in 10 respondents say their organization is adequately investing in shopper insights.