Three in ten marketers indicate that chatbots give customers a better experience.
Eye tracking is the most prevalent neuroscience technique with one-third of the marketers having used it.
Over one-third of companies are not organized for growth.
44% of marketers view training and development as one of the most important employee incentives.
Top-performing brands are investing more heavily in marketing technology than their competition.
Only 4 in 10 respondents say their organization is adequately investing in shopper insights.
Labor-based fees and performance incentives decrease as advertisers look to simplify agency compensation.
Only four in 10 B-to-B marketers say they have a seat at the table.
Brand Activation is twice as big as Advertising.