eWorkshop: Direct Mail in the Digital Age

Resource Overview

Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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eWorkshop Description:

Are you using the optimal mix of marketing channels? 

Most marketers rely on more than one channel to achieve the best possible results from their campaigns.

But, figuring out the right multichannel mix is a difficult task.

To understand the importance of multichannel marketing and the power of intentional, coordinated marketing efforts, PFL and Demand Metric partnered to research how marketers are using this strategy, and to analyze the indicators that signal higher overall performance. 

The goal of the study was to collect data to identify best practices and help marketers know how to reach specific audiences, and when to use particular tactics within their multichannel campaigns.

Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

In the webinar, you will learn: 

  • Which channels are most effective
  • How to reach the c-suite
  • The optimal cadence for communications
  • How to blend digital and traditional channels
  • The revenue impact of direct mail
  • And more!